London Olympics | Stadium and arena seating | The BOX Seat To main content

London Olympics

London, United Kingdom

Horse Guards Parade is the ceremonial parade ground in St James’s Park in central London. These historical grounds yearly host the Trooping the Colour on the King’s official birthday in June. But in 2012 it was also home to Summer Olympics, showing the popular Beach Volleyball Games.

More than 15,000 BOX Seat 901 & 908 models were installed in the compact space, making it the largest ever capacity venue for Olympic Beach Volleyball. The venue housed more than four sittings per day, seating over 500,000 people thoughout the event, making it the most used seating of the London Olympics.

The BOX Seat 901 model with soft ‘tip-up’ action flows seamlessly row to row throughout the expansive general admission areas. The tight-folding design of the 901, and the maximised row depth as a result, has a wealth of benefits to an event setting. Briefly, decreasing the time taken to reach vendor facilities increases a venue’s revenue potential. Accelerating construction and deconstruction, access and egress from the event enhances crowd safety and also lowers a venue’s operational overheads – security and cleaning personnel and power costs.