Safe standing has transformed the modern football experience, creating incredible atmosphere while giving clubs greater flexibility on matchday. But when the world’s biggest events arrive like the World Cup, every venue must be ready to transition seamlessly to fully seated configurations.

The BOX Seat delivers that flexibility.

Our seating systems enable stadiums to operate in safe standing mode for domestic football, then quickly convert to FIFA, UEFA and other international event seating requirements—without compromising safety, capacity or spectator experience.

One stadium. Multiple event formats. Maximum commercial opportunity.

The BOX Seat 908 Polymer was installed for the FIFA World Cup, which took place at the Cape Town Stadium, purpose-built for this global occasion. The BOX Seat increased the fixed seating capacity for the duration of the tournament and was the special ‘semi-permanent’ seating model specified by FIFA for this World Cup event.

Where Digital Competition Meets Live Experience

Football is no longer confined to the stadium, millions of fans now compete, watch and engage through esports, making the FIFAe World Cup one of the fastest-growing global football events. As digital tournaments evolve into live arena experiences, the demands on venues have changed.

The BOX Seat helps create those experiences.

From immersive player entrances and tournament stages to flexible spectator seating and broadcast-ready layouts, our seating solutions transform industrial spaces into world-class esports arenas, delivering the atmosphere expected of football’s biggest occasions.

When Sporting Kansas City set out, the ambition extended far beyond creating a new football stadium. The vision was to redefine the fan experience through innovative design, bringing supporters closer to the action with exceptional sightlines, premium hospitality and an atmosphere that made every match unforgettable. Central to that vision were The BOX Seat 908 Polymer and 908 Padded seating systems, selected to deliver outstanding comfort and a premium spectator experience.

The result was a stadium that became recognised as one of the finest sporting venues. Sporting Park was awarded Venue of the Year, an honour that celebrated its striking design that inspires the next generation of sports venues.

Stadium MK using the 908 Model Padded was selected as one of the hosts for the prestigious UEFA Women’s CUP, making it the focal point of the largest women’s European sport event in history. A record-breaking crowd of 27,445 watched the UEFA Women battle it out at the Stadium MK.

Before Qatar won the right to host the 2022 FIFA World Cup, it had to answer one question: Could football thrive in the Gulf?

The answer wasn’t delivered in a boardroom—it was experienced firsthand.

FIFA delegates stepped inside a purpose-built showcase where innovation met ambition. In The Box Seat 908, they experienced one of the tournament’s defining breakthroughs: air-flow seating, engineered to deliver comfort in the Gulf climate. It wasn’t a concept. It was working technology.

As they explored the venue, they discovered a vision where advanced engineering, sustainable design, and fan experience came together seamlessly. Every detail demonstrated that Qatar wasn’t simply proposing a World Cup—it was proving it.

The showcase turned scepticism into confidence.

Tokyo Summer Olympics were an unprecedented demonstration of unity as the world came together for the first time following the pandemic. The Tokyo Games showcased the introduction of new sports that strengthened the timeless appeal of the Olympic Games. Tokyo’s Equestrian Park was an amazing demonstration of a purpose built facility just for the equestrian event.

Horse Guard’s Parade in central London played host to the ever-popular Beach Volleyball at the London Summer Olympics. The venue housed more than four sittings per day, accommodating over 500,000 spectators throughout the event, making it the most used seating of the whole games.  Spectators  enjoyed the comfort of both The BOX Seat 901 in general admission and the 908 model padded in the VIP and Royal zones